::FLINTDREDGERS::


	Who are we? Where are we coming from? Where are we now? Where are we going? How will we get there? What is expected of us? What support do we need? What are our Values? What recognition do we get?


	Other links Marketing Plan Marketing Strategy Blue Print Value Health Satefy & Envirnment Policy

Core Marketing Strategy

The core strategy that Flint Dredgers will adopt, is to grow the sales function of the business in swift but sustainable manner. The company will also aim to grow the other services of the business thereby moving away from the more supply and trading side of the industry to become more or an independent marketer with storage and other capabilities as well as the sound financial stability and support to build on the growth potential.. In the long term the business will look to grow into a formidable midstream company.
The marketing of the products will facilitated through an effective sales and distribution function as described below.

Sales Functions

            Developing an efficient distribution chain/network within Nigeria and its environs as well as
            other zones of potential sales
            Preparing sales forecasts, ensure that sales targets are met and products are available to consumers

Recruitment of distributors/prospects
Gauging the pulse of the distributors and retailers in terms of uptake
Ensuring that company products are appropriately priced to achieve strategic and tactical objectives.
Planning and execution of promotional programs
Credit incentives and discounts
Territory planning and supervision
Co-ordination, participation and attendance of trade fairs, exhibitions and conferences
Target achievement

Trade/Distributor Management

A minimum order value of 33,000 litres onshore and 5000 M-t offshore is required from would-be distributors or endusers
Big retailers and spot users/buyers may also be attended to if they show enough interest and can enhance the brand.
Distributors or retailers are expected to procure minimum of 33,000 litres of the company’s products per order.
Incentives such as credit and delivery may be introduced

Distributors will be expected to meet minimum industry requirement for transportation, discharge and delivery facilities to qualify for enlistment.

As much as possible, distributors will be appointed from among those having existing/thriving relationships with already well-established firms in a the oil industry. This is to take advantage of their experience and resources. Where this is not possible, however, the company may appoint new distributors based on their ability to meet minimum operational requirements.