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Marketing Plan |
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Market penetration, brand awareness and profitability are essential to the success of any business. To a large degree the marketing department of any discerning business is largely responsible for attaining these goals regardless of the quality or standard of the product, it must therefore be well structured, efficiently equipped and have a sound strategy in order to achieve its objectives.
In a competitive industry like ours, there is no room for ‘passive’ marketing as the competition constantly strive to meet the customers need be it in price or quality of service, there is a pressing and continual need to be constantly innovative and reliable in the market place. To date Flint Dredgers Global Services has been growing organically through a strong commitment to build a customer base through a direct marketing approach.
Our chosen area of interest is a highly competitive one where the established competitors no matter how small will not willingly relinquish their leadership positions or participation in the market. It is therefore imperative that as a company with
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a desire to grow into a bench mark in the market we must be very dynamic and innovative by offering better and well-presented products to the consumers.
Brand building and breaking of new grounds for the company’s products, initiating and co-ordinating all publicity, advertising and communication activities are all important aspects of marketing strategies required for the success of our business and in turn the brand name, reputation and market awareness for Flint Dredgers Global Services. Logistics, financing, transportation and delivery of all products will also be of great importance and will be further enhanced with the use of standardisation of systems/ processes and branding. It comes as no surprise that all commercial oil companies throughout the world cannot do without standardisation of their practices. |
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