As a matter of urgency Flint Dredgers will make itself known to its public. This will be done, among other things, to create much needed awareness among the target consumer and create a favourable image in the eyes of its public. The following advertising and public relations activities are proposed and will be handled through a sister company PetroMedia which has been specifically incorporated to handle the Media and PR element of the business as well as offer this service to other oil companies in the market.

Public/Media Relations

The potency of printed word cannot be underestimated as they, in many ways, determine public opinion and preferences. A public relation effort will be undertaken. Direct Marketing
A database of key prospective buyers and purchase decision makers will be developed. Thereafter, a composed letter, introducing the company and its products these relevant decision makers and major distributors will be forwarded to them. There will be appropriate follow-ups thereafter to develop these relationships and attract more business by showing them the  record of the company and encouraging their feedback for their markets that will in turn translate to firm orders.

Trade Incentives

Attractive trade incentive programmes will be put in place in order to encourage target members of the trade/distribution to adopt products from Flint Dredgers Global Services. Such incentives may include credit facilities, exclusivity arrangements for products for certain buyers operating in certain strategic regions.

Trade Fairs, Fashion Shows/Exhibitions

The company will as a matter of policy, participate in reputable, well-organised events like trade fair, exhibitions and industry gala events as a veritable medium for broadening the customer base, increasing the brand awareness of its services, to reaching key targets and enhance contact opportunities. In the interim, the company will look for potential endorsement and sponsorship opportunities to increase its profile and also achieve its Corporate Social Responsibility obligation.

Electronic Media

Through its web-site www.flintdredgers.com the company will also promote its products, services and brand awareness to potential consumers worldwide 24 hours a day. This will be further developed by E-mail promotion initiatives and the future development of an e-commerce platform where existing customers and new customers can view the status of their shipments as well as order, reserve and provide feedback on current and upcoming services.